Over the past several months, we here at Volubill have been noticing some rather large trends developing in the telco industry. Among these,
mobile data traffic is set to increase 26-fold by the end of 2012, and the cost-per-megabyte to deliver that data is steadily increasing. As the amount and cost of trafffic increases, it is clear that static data pricing models are no longer a viable business model for communications service providers.
The industry seems to hold these views, too, with some industry analysts now
calling for more sophisticated traffic management and pricing concepts, such as those discussed in
our research findings from earlier this year (imitation is the highest form of flattery!). As as
I mentioned in a previous blog, these new traffic management and pricing models include practices such as prioritizing application types, rewarding customer loyalty with higher quality access, or effectively applying centralized policy and charging rules across multiple networks.
As cited by Gartner, integrated policy and charging technologies are critical to these solutions.
In response to these growing trends, today we're
unveiling two new technology frameworks, the
Volubill Business System (VBS) and
Volubill Network System (VNS), which are designed to give business decision makers greater control over the creation and management of mobile data pricing strategies in their increasingly complex networks.
This is an important evolution from a few years ago, when operators first tried to solve the capacity crunch but didn't know how to leverage policy and charging technologies to find a true solution. They wound up using blunt, heavy-handed data usage controls that called in to question their customer-friendly image. With VBS and VNS, we are giving operators the tools they need for the next stage of innovation.
To learn more about these products, feel free to visit
our site or the
product information page.
