Welcome to VOLUME, the official Volubill corporate blog. The tagline, “Tuned in to Telco” tells part of the story of what we’ll present here. Our place in the telecommunications market means we’re constantly observing the industry’s changes. But we believe there’s more to capitalizing on that position than just setting our tuner to receive. We aim to broadcast, too. We’ll be providing our take on how the industry is evolving, and turning up the volume on our involvement in the changing telecom landscape.
The confluence of data consumption, mobile communications and the increasingly-sophisticated devices is the parallel focus for VOLUME. These three elements are compounding network management challenges. In some cases, such as the
iPhone’s debut, the effects of these challenges and shortfalls in technology have been highly-visible and painful for operators. Data consumption, particularly of the mobile variety, is rising at an exponential rate. More sophisticated devices like the iPad are causing huge rises in
network traffic congestion –so severe in some cases that they are being banned on certain networks.
These trends are amplifying, and they will push the global telecoms market in a new direction. Providers’ usual business models, and the pricing models that consumers are used to, will change. Many operators, even those in developed markets, have already started moving away from offering the ‘one-size-fits-all’ services that characterized the traditional telco.
These near-term challenges, though, will ultimately produce a refined and improved communications experience for everyone. The new standard for offering services will be personalized, customized, and, most importantly for operators, sustainable – using tailored pricing models that value personal preferences, real-time network traffic awareness and service-specific demands.
VOLUME will look at how these ideas are changing the industry through the lens of Volubill’s unique approach to
policy management, enforcement and charging. We believe these three technologies, when applied aptly, have the ability to enable this more personal future of communications more quickly and with greater satisfaction for everyone.
It’s going to be a good program. Stay tuned.
-John Aalbers
